Tag: SEO budget

November 16, 2023

Like any marketing and advertising channel, SEO should be budgeted for. However, creating an SEO budget isn’t as simple as allocating a set monthly amount. To properly invest in organic search, you need a strategic plan backed by a comprehensive […]

May 22, 2023

Paid search advertising and SEO are among the channels most likely to have reduced investment in 2023, according to Gartner’s latest CMO Spend and Strategy survey. But it’s not all bad news for search marketing. Search advertising. Although 26% of […]

January 27, 2023

Incoming links, or backlinks, still matter for SEO. But they are becoming less important for Google. We know the latter to be true since Googlers have reiterated this for years. In November, Duy Nguyen from Google’s search quality team expressed […]

January 19, 2023

My enterprise SEO monthly report template to answer all your boss’s questions Based on inspiration from Tom Critchlow’s The SEO MBA and Adam Gent’s SEO Roadmap, I created this enterprise SEO monthly report template. This report includes screenshots of all […]

December 21, 2022

Why Does SEO Do Well In Economic Downturns? When times are tough, you need to find a better value for your dollar. Your money needs to stretch further and work harder. In marketing, few channels work harder than search for […]

June 14, 2022

For so many reasons it can be tempting to stop doing SEO for a period of time – maybe it’s budget, maybe you’ve had a bad experience with your SEO vendor or maybe you’re not seeing the results you thought […]