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With First-Party Data, the Experience Is the Most Important Part

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Tag: Scripps Media

Local TV Station Owners Push For 50% Coverage

Media, Television

Local TV Station Owners Push For 50% Coverage

June 1, 2018

Via: Media Post

Local TV stations might temper expectations for big national growth — a bit. But in the future? Mull over this longtime loaded media word: network. Current FCC regulations dictate TV stations cannot own entities representing more than 39% of U.S. […]