November 9, 2022
Via: AdExchangerOnly the strong survive: This has long been an inspirational tenet for ad tech, but it also describes the industry’s insidious malvertising problem. Better technology and broader awareness have mostly constrained the most conspicuous breed of malvertising – forced redirects […]
May 24, 2018
Via: AdweekMobile ad fraud is in the midst of a period of rampant innovation. That was the takeaway of a recent report from app marketing firm Adjust, which found that the rate of fake app-installs, clicks, attributions and other mobile scams […]
April 16, 2024
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