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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: Boomers

Big Data, Customer Data

6 Ways To Target Seniors More Effectively In Digital Marketing

March 9, 2022

Via: Search Engine Journal

Digital marketing campaigns that neglect their senior audiences can end up missing key opportunities to expand the brand’s audience and engagement. This can leave older adults an untapped market in numerous ways. In fact, there’s even senior growth across social […]