Tag: Beverage Brand

Big Data, Customer Data

To Accrue First-Party Data, Food & Beverage Brands Try Out Sales Gimmicks

November 5, 2021

Via: AdExchanger

Pokémon Oreos, limited edition Sour Patch Kids, Heinz Halloween outfits and McDonald’s BTS meals. As brands go all-in on ecommerce and digital data, there’s been a notable recent uptick in their efforts to acquire first-party ecom data by dangling personalized […]