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With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

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Tag: Barry Lowenthal

What Happens When Media Platforms Exhaust Users?

Digital Media & Mobile, Media

What Happens When Media Platforms Exhaust Users?

May 4, 2018

Via: Media Post

Media futurists differ on impending importance. During MediaPost’s Outfront panel, “Upfront 2023-2024,” Barry Lowenthal, president of The Media Kitchen, made a somewhat bold prediction that Facebook won’t be as big a deal in future — despite its rampaging growth in […]