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Tag: b2b story

Customers Should Be the Focus of Your B2B Story

Marketing Channels

Customers Should Be the Focus of Your B2B Story

August 30, 2017

Via: Chief Marketer

Want to tell better B2B stories? Put your customer at the center of the tale. At the ANA’s Masters of B2B Marketing Conference today, Mike O’Toole, president and partner, PJA Advertising + Marketing, noted that according to Deloitte research, when […]