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Tag: B2B influencers

How researching B2B influencers can deliver actionable intelligence

Advertising Technology

How researching B2B influencers can deliver actionable intelligence

June 18, 2018

Via: Marketing Land

In my last article, I talked about the opportunity that B2B brands have with influencer marketing, leveraging the 1:9:90 Model of Influence. The next step in this approach is to research and analyze the influencers’ behaviors, media consumption and conversational […]