Tag: audience data

Marketing Technologies, Other Technologies

Want to Increase Sales? Leverage this Brand Hack

July 12, 2022

Via: Entrepreneur

As an entrepreneur, it’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. Brand awareness refers to how often your brand or product name comes up in conversations, and the […]

Advertising & Branding

New Study Finds Content Targeting Is the Most Effective Way for Brands to Reach Consumers

May 2, 2018

Via: Adweek

Content targeting company Zefr released the results of a study conducted by IPG Mediabrands resource Magna and IPG Media Lab, which looked at whether brands can effectively reach consumers on YouTube without relying on audience data. (Hint: They can.) The […]