Marketing Technologies, Other Technologies
December 28, 2022
Via: AdExchangerThe explosive growth of CTV and other digital video channels is changing the way buyers are thinking about advanced TV (ATV). ATV presents a robust set of opportunities for data-driven advertising and measurement. As such, the roles of linear and […]
Marketing Technologies, Other Technologies
October 31, 2022
Via: AdExchangerWe’re in a new era of television. Consumers have embraced streaming and other forms of advanced TV (ATV), putting streaming on a path to becoming the main way of watching TV in the next two to three years. Brands have […]
April 16, 2024
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