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Tag: ATSC 3.0


Marketing Technologies, Mobile Marketing

How 5G and ATSC 3.0 Benefit Broadcasters, Local TV and the Ad-Tech Industry

February 14, 2019

Via: Adweek

Ad tech has weathered its fair share of changes and technological shakeups, and there are more on the way thanks to 5G and ATSC 3.0. The industry has been discussing, anticipating and debating these performance standards for nearly two years. […]


Media, Television

Television meets internet in emerging new ATSC 3.0 standard

March 13, 2017

Via: Marketing Land

Traditional television and internet-delivered television are heading for a merger in a new, next-generation standard. And the result could be a complete overhaul of how cross-channel marketing and ad campaigns are conducted. The merger is part of version 3.0 of […]