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Tag: Artist influence

Marketing Technologies, Other Technologies

Science of sound: How music makes advertising more memorable

August 9, 2018

Via: Econsultancy blog

Take John Lewis, for example, whose Christmas adverts are just as well known for their sentimental song choice as their storylines. There’s also Vodafone which, in the early noughties, catapulted The Dandy Warhol’s ‘Bohemian Like You’ into the UK’s top […]