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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: Apple users

Big Data, Customer Data

A quarter of global app users consent to tracking on iOS 14

June 23, 2021

Via: Business of Apps

It seems that opt-in rates for app tracking on iOS 14.5 aren’t changing as much as app marketers may have hoped they would. Flurry Analytics has been tracking opt-ins steadily over the past few weeks and the data shows that […]