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With First-Party Data, the Experience Is the Most Important Part

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Brands scrutinize video ad budgets as upfronts approach

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Tag: App Annie

Consumer spending in apps breaking records at $34 billion in Q2 2021

June 29, 2021

Via: Business of Apps

Consumers spent a record-breaking $34 billion on apps in Q2 2021 according to new data by App Annie. Total app spend was $7 billion higher than for Q2 2020 and up $2 billion on Q1 2021, painting a healthy state […]