CMO’s top 8 martech stories for the week – 30 June 2022

June 30, 2022

Via: CMO

Amazon Web Services (AWS) has announced support for Unified ID 2.0 (UID2) on its platform, providing customers with a turnkey identity solution that provides an alternative as third-party cookies are phased out. Unified ID 2.0 was developed by The Trade […]

Advertising Technology, Digital Media & Mobile, Media

Global Programmatic Media Moves More In-House

July 12, 2018

Via: Media Post

Half of all global media agencies use their own advertising technology to make programmatic media buys which helps to maintain better transparency with clients, among other things. ExchangeWire, a programmatic media researcher, and IPONWEB, an advanced advertising system company, found […]