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Tag: analytics tool

Marketing Channels, Web Advertising

Amazon’s new analytics tool gives brands a front-row seat to in-store shopping

July 6, 2022

Via: Marketing Dive

Amazon’s launch of its newest tool, Store Analytics, gives marketers specific insights, including how often shoppers put products back onto shelves, and arrives as brands are scrambling for ways to learn more about consumer behavior. The information from in-store shoppers […]