Tag: AMP for Gmail


AMP for Email—All You Need to Know

March 30, 2020

Via: Emma Lawson

In February 2019, Google announced the launch of AMP for Email spec, a native support for dynamic and interactive emails, powered by AMP (Accelerated Mobile Pages).  Google showcased it as an “opportunity to modernize one of the most popular places […]

Advertising Technology

The conflicted marketer’s take on AMP for Gmail

April 26, 2018

Via: Marketing Land

Will AMP for email be a force for unparalleled interactivity, or will it be a coding and QA headache? Contributor Kyle Henderick explains why he’s of two minds. Last month, Google announced plans to bring its Accelerated Mobile Pages (AMP) […]