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With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

The latest threat of TikTok bans have caused marketers to raise an eyebrow

Tag: Amanda Todorovich

Content & SEO, Marketing Channels

An Inside Look at One of the Most Ambitious and Successful Content Strategies

July 11, 2022

Via: CMI

Health Essentials boasts some impressive vital signs. The content brand, owned by the Cleveland Clinic, earns more than 12 million visits each month. That’s 60 times the traffic it earned a decade ago. Not surprisingly, the content team’s mission expanded over […]