April 27, 2022
Via: Marketing DiveYouTube has been a prized segment for Alphabet during the pandemic as people spend more time watching videos online. The video platform grew revenue 25% to $8.6 billion in the fourth quarter of 2021, a strong upward trajectory analysts expected […]
Marketing Channels, Web Advertising
December 29, 2021
Via: AdExchangerThe biggest US tech companies – Alphabet, Meta, Amazon, Apple and Microsoft – are often lumped together. But their ad platform businesses have distinct dynamics, and each was affected by the trials and tribulations of 2021 in very different ways. […]
Marketing Channels, Web Advertising
October 27, 2021
Via: Marketing DiveGoogle owner Alphabet posted a blowout Q3 as rivals in digital advertising, including Facebook and Snapchat, went through a far bumpier period and missed revenue expectations. The social media category is being roiled by tracking changes introduced by Apple that […]
February 4, 2020
Via: Marketing DiveAlphabet’s more complete disclosures help to end a multiyear guessing game into the ad growth for YouTube, which consistently ranks as one of the most popular mobile apps in the world. YouTube is a growth engine for Google’s ad business […]
April 16, 2024
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