Tag: Alexa

Marketing Technologies, Other Technologies

5 Ways to Perfect Your Brand’s Sonic Strategy

October 29, 2019

Via: Adweek

Our world has never sounded better. The synchronous mass adoption of digital assistants, podcasts and streaming music services has put audio in an omnipresent consumer engagement role, bringing a new challenge to creative agencies that will be compelled to develop […]

Automation, Marketing Technologies

4 Ways to Avoid Having AI Release Consumers’ Inner Sociopath

September 3, 2019

Via: Adweek

“Alexa, you’re ugly. Alexa, you’re stupid. Alexa, you’re fat.” This barrage of abuse came from my friend’s children, who were shouting at his Amazon device, trying to prompt a witty comeback from the AI assistant. What was just a game […]