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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: ADWORDS GOOGLE

Driving calls with PPC: 5 mistakes most search marketers make

Advertising Technology

Driving calls with PPC: 5 mistakes most search marketers make

May 14, 2018

Via: Marketing Land

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business. […]