Tag: advertising technology

Marketing Technologies, Mobile Marketing

How 5G and ATSC 3.0 Benefit Broadcasters, Local TV and the Ad-Tech Industry

February 14, 2019

Via: Adweek

Ad tech has weathered its fair share of changes and technological shakeups, and there are more on the way thanks to 5G and ATSC 3.0. The industry has been discussing, anticipating and debating these performance standards for nearly two years. […]

Digital Media & Mobile, Media

Why every digital advertiser should demand transparency

August 16, 2016

Via: Marketing Land

The world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as brokers between advertisers and publishers. Being in such a position allowed them to be as transparent or “non-transparent” […]

Digital Media & Mobile, Media

Facebook Cripples Ad Blockers on Its Site, Gives Consumers New Control Over Ads

August 9, 2016

Via: Ad Age

This one cuts both ways, at least from a consumer perspective: Facebook is simultaneously making it easier for users to control what ads it shows them and harder for ad blockers to work on its site. The new ad preferences […]