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Tag: advertising system

Global Programmatic Media Moves More In-House

Advertising Technology, Digital Media & Mobile, Media

Global Programmatic Media Moves More In-House

July 12, 2018

Via: Media Post

Half of all global media agencies use their own advertising technology to make programmatic media buys which helps to maintain better transparency with clients, among other things. ExchangeWire, a programmatic media researcher, and IPONWEB, an advanced advertising system company, found […]