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Tag: advertising spend


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Pandemic boom industries slow ad spend amid recession concerns

August 9, 2022

Via: Marketing Dive

Industries that thrived at the height of the pandemic now find themselves scaling back their advertising spend as inflation soars and consumers grow fearful. While that shift could reflect trouble for industries like finance and real estate, which saw a […]


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Burger wars: How Burger King’s rivalry with McDonald’s reverberates through adland

May 17, 2022

Via: Marketing Dive

For more than 60 years, McDonald’s has held strong as an icon of America’s post-war boom. As the world’s largest fast food chain — a concept it pioneered — it influences how people around the world eat and live while […]