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Pandemic boom industries slow ad spend amid recession concerns

August 9, 2022


Industries that thrived at the height of the pandemic now find themselves scaling back their advertising spend as inflation soars and consumers grow fearful. While that shift could reflect trouble for industries like finance and real estate, which saw a 15% year-over-year decline in June, some pastimes, like movies, which saw a 325% increase during the same period, appear to be benefiting.

Movie theaters were primarily off limits during the pandemic, however, advertisers have so far spent $1.2 billion to promote movies this year in efforts to get people back through the doors.

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