Tag: advertising budgets

Big Data, Platforms & Software

Microsoft Ads in 2023: Key areas to leverage, test and optimize

February 7, 2023

Via: Search Engine Land

Google’s hard push into machine learning and automated bidding – and away from more manually controllable optimizations – builds a sense of exasperation for experienced PPC marketers. The January revision to the “remove redundant keywords” recommendations, where they announced the […]