Tag: advertising budget

Marketing Channels, Social Media Marketing

Facebook Ads vs Instagram Ads: 6 Key Considerations For Budgeting

November 5, 2021

Via: Search Engine Journal

Despite the rebranding at Meta – the company formerly known as Facebook – advertising options on Facebook and Instagram are expected to remain as we know them for the foreseeable future. One hopes that the recent attention from public hearings […]

Marketing Channels, Web Advertising

How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers

February 15, 2019

Via: Adweek

Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital channels. However, with players like Amazon and Google effectively moving the co-op game to digital, the […]