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With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

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Tag: advertising activity

Marketing Channels, Web Advertising

Back-to-school advertising activity drops 50% from last year, study says

July 21, 2020

Via: Marketing Dive

Retailers, already reeling from months of shutdowns and wary consumers as a result of the coronavirus pandemic, now face an unprecedented year for the back-to-school season — typically one of the biggest shopping periods for some retailers — as schools […]