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Tag: advertiser targeting

Big Data, Platforms & Software

How NBCU’s ad tech platform is changing advertiser targeting across linear TV

October 20, 2022

Via: Digiday

As an increasingly diverse set of marketers bring their campaigns to TV and CTV, each with unique goals and objectives, channel- and platform-agnostic partners have become essential to advertiser success. Responding to the evolving TV environment, NBCU has positioned itself […]