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Tag: Advertiser Perceptions

Big Data, Customer Data

Brands start to wean off cookies while performance concerns abate, study finds

April 8, 2022

Via: Marketing Dive

Advertiser Perceptions’ latest analysis suggests the industry shift away from third-party cookies picked up serious traction in the second half of last year, while a majority of the firms surveyed were still employing the ad-targeting tactic as of December. Some […]