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Tag: advanced analytics


Big Data, Platforms & Software

Measure Success in Marketing Sans ‘Every Breath They Take, Every Move They Make’

August 16, 2018

Via: Target Marketing

Last month, I talked about how to measure success when there are many conflicting goals and available metrics flying around (refer to “Marketing Success Metrics: Response or Dollars?”). This time, let’s start thinking about how to act on data and […]


Big Data, Platforms & Software

How to Succeed in Mobile Banking Like Bank of America

May 15, 2018

Via: Target Marketing

The transformation of retail banking has only just begun, with the pace of change only getting faster. The focus on digital delivery goes beyond online and mobile banking apps to the core of the entire banking operations. Without back-office modernization, […]