Big Data, Platforms & Software
August 16, 2018
Via: Target MarketingLast month, I talked about how to measure success when there are many conflicting goals and available metrics flying around (refer to “Marketing Success Metrics: Response or Dollars?”). This time, let’s start thinking about how to act on data and […]
Big Data, Platforms & Software
May 15, 2018
Via: Target MarketingThe transformation of retail banking has only just begun, with the pace of change only getting faster. The focus on digital delivery goes beyond online and mobile banking apps to the core of the entire banking operations. Without back-office modernization, […]
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