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Tag: additional interactivity

The conflicted marketer’s take on AMP for Gmail

Advertising Technology

The conflicted marketer’s take on AMP for Gmail

April 26, 2018

Via: Marketing Land

Will AMP for email be a force for unparalleled interactivity, or will it be a coding and QA headache? Contributor Kyle Henderick explains why he’s of two minds. Last month, Google announced plans to bring its Accelerated Mobile Pages (AMP) […]