Tag: ad-tech sector

Big Data, Customer Data, Platforms & Software

What Is Stoking Investor Interest in Ad Tech and Mar Tech?

January 17, 2019

Via: Adweek

The year 2018 was notable for the economic headwinds in the ad-tech sector. For many, the hardships stemmed from data privacy legislation in the guise of GDPR and how it furthered the growth of Silicon Valley’s giants in the space. […]

Big Data, Platforms & Software

MediaMath Promises 100% Viewable, Fraud-Free Impressions Across Mobile, Online and OOH

October 30, 2018

Via: Adweek

Blockchain is making its way to the ad-tech sector. Today, MediaMath rolled out the beta version of what it’s calling Guaranteed Viewable Market through a partnership with Underscore CLT, a startup that professes to use blockchain technology to better illuminate […]