Tag: Ad-Tech Industry


Netflix is finally open to ads. What’s next?

April 20, 2022

Via: Marketing Dive

On a Tuesday call about its Q1 2022 earnings, Netflix executives announced the company would begin looking into how to bring advertising to its platform. The move reverses the company’s longtime aversion to ads and comes after the streamer lost […]

Marketing Technologies, Mobile Marketing

How 5G and ATSC 3.0 Benefit Broadcasters, Local TV and the Ad-Tech Industry

February 14, 2019

Via: Adweek

Ad tech has weathered its fair share of changes and technological shakeups, and there are more on the way thanks to 5G and ATSC 3.0. The industry has been discussing, anticipating and debating these performance standards for nearly two years. […]