Tag: ad tech companies

Marketing Technologies, Other Technologies

The Royal Rumble Is On For Who Wins Contextual Advertising

February 13, 2023

Via: AdExchanger

Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting over what “contextual advertising” even means and who has the right to serve […]