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Tag: Ad Personalization

Big Data, Customer Data

Relevant Content and Improved Ad Personalization Are Crucial For AVOD’s Success

June 4, 2021

Via: AdExchanger

Networks pitched their ad-supported streaming services at this year’s NewFronts and Upfronts as a way to continue to reach audiences. Their efforts build upon a massive shift in viewing behavior fueled by the COVID-19 pandemic. But for ad-based video on […]