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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: ad delivery

Brands running out of time to act on climate change, report warns

December 8, 2021

Via: Marketing Dive

Time is running out for brands that don’t tackle climate change. That’s the conclusion of “The Rise of Sustainable Media,” a report by Dentsu International and Microsoft Advertising which calls for more transparency and collaboration across industries. More than 24,000 […]