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With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

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Tag: Ad Blocking Primer

Web Advertising

The 7 Counters to Ad Blocking

March 10, 2016

Via: Direct Marketing News

People love free Web content, but they don’t love the ads that make it possible. Usage of ad blockers grew 48% in the U.S. last year to 45 million people, according a study by PageFair that estimates ad revenue lost […]