Tag: ad blockers

November 22, 2023

YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers. Reports of a deliberate five-second delay in loading video pages on Mozilla’s Firefox have emerged on forums like Reddit and Hacker News. Despite initial speculation about […]

February 11, 2020

I work for a B2B SaaS product and one of my tasks is to produce a monthly analytics report that breaks down our lead conversion rates. I track the conversion rate of website lands > demo requests > trials > […]

August 9, 2016

This one cuts both ways, at least from a consumer perspective: Facebook is simultaneously making it easier for users to control what ads it shows them and harder for ad blockers to work on its site. The new ad preferences […]

June 29, 2016

It has been a while now since ad-blocking software and applications progressively gained traction from those who want to browse the Internet ad-free. Seems like the advertising industry did not come up yet with any revolutionary, innovative replies. Most of […]

February 26, 2016

What a difference a year makes. Remember when 2015 and every other year before that for the last five years was deemed the Year of Mobile? All of the industry pundits were atwitter citing the great opportunity to accelerate marketing […]

January 25, 2016

Axel Springer’s Bild tabloid declared a financial victory over ad blockers when it took the aggressive step of banning ad blockers from accessing its site. The German publisher’s tough stance has had an impact. In October, 25 percent of its 10 million […]

November 13, 2015

Ad blockers are ramping up their attack on the online ad industry. Just recently it’s been mobile’s turn to be hit hard. Apple has announced the launch of an in-app ad blocker that even removes their ads and new ad […]