Content & SEO, Marketing Technologies
July 15, 2019
Via: The Content StrategistIn theory, any piece of content can work as sales enablement. If a top-funnel blog post can assist some prospect, then a seller should pass it along. However, when it’s time to make a sale, certain content types hold more […]
Marketing Technologies, Other Technologies
April 12, 2016
Via: Chief MarketerAccount based marketing is an attractive approach for B2B companies that want to be more deliberate about growing business with existing clients. Applying ABM means having a specific strategy for all interactions with a particular customer company. It’s a step […]
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