Tag: account marketing

Content & SEO, Marketing Technologies

The 4 Most Effective Types of Sales Enablement Content

July 15, 2019

Via: The Content Strategist

In theory, any piece of content can work as sales enablement. If a top-funnel blog post can assist some prospect, then a seller should pass it along. However, when it’s time to make a sale, certain content types hold more […]

Marketing Technologies, Other Technologies

3 Steps to More Personalized Account Based Marketing

April 12, 2016

Via: Chief Marketer

Account based marketing is an attractive approach for B2B companies that want to be more deliberate about growing business with existing clients. Applying ABM means having a specific strategy for all interactions with a particular customer company. It’s a step […]