Tag: 2022 ad spending

Marketing Channels, Web Advertising

‘Stability, not flexibility’: Making sense of 2022’s ad spending narrative

February 10, 2022

Via: Digiday

If the digital ad market is at a moment of existential peril, as many of its observers seem to be warning, it’s a good time to pause for breath. Unfortunately, it’s also a moment when several misconceptions are clouding marketers’ […]