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WPP commits $10M to accelerate timeline for eliminating racism in advertising

June 18, 2020


The WPP news underscores both the opportunity and challenges facing the advertising and marketing industry when it comes to addressing systemic racism. WPP is considered the world’s largest advertising company, and by making a commitment to fighting racial injustice, the steps outlined by the company could ignite a broader impact if other agencies follow suit.

However, the advertising agency world has long had a reputation for a lack of diversity and unwillingness to change.

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