As the new year approaches, CMOs are working with their teams and vendors to set their 2023 marketing strategy. But what does “strategy” actually mean to them?
As president of the only PR agency in the U.S. dedicated to B2B SaaS, representing companies from growth-stage to publicly traded, “strategy” is a word I hear often.
To you, strategy might be developing specific tactics to achieve definitive outcomes. To me, strategy could mean combining art and science to reach a broader goal. To your CEO, strategy might mean something completely different than either of us.
