The world is moving toward a more sustainable future. At this point in human history, there’s simply no alternative. Either we do this and do it fast enough to confront the crisis, or we face some pretty dire consequences.
It will take a concerted effort from every corner of the globe to realize true sustainability. In our industry, that means every brand, every agency and every vendor will have to pitch in. While that sounds daunting, we are thankfully getting to the point where sustainability isn’t just a feel-good cause—it’s also good business sense.
