It’s a rather hefty round-up of stats this week, so do get comfortable.
There’s news on customer loyalty, retail budgets, analytics, and B2B buying behaviour. Plus, there’s always the Internet Statistics Compendium should this leave you wanting more!
93% of consumer-facing businesses are unable to use predictive analytics
According to a new report by SAS – based on the responses of 350 heads of marketing, customer service and experience – businesses are at risk of offering repeated recommendations to customers.