Ad industry employees with fatalistic tendencies had a collective freakout in 2018, and who can blame them? Everywhere one looked, houses were on fire as legacies collapsed. Some of the business’s biggest names—both people and organizations—exited stage left in most unspectacular fashion.
Don’t worry. Advertising will be here, in some form, as long as we humans remain driven by that undying urge to consume. A few brilliant souls will learn how to make it, and fewer still will make themselves rich from it.
