The stunning collapse of Silicon Valley Bank (SVB) last week has sent out shockwaves across multiple industries and left the business world on edge. The impacts on marketing are still coming into focus, but sectors that were already struggling under macroeconomic pressures could see their prospects further dim in the fallout. Ultimately, some cold water might get thrown on innovation for the year ahead, as early-stage martech and ad-tech startups will encounter particular difficulty raising fresh capital.
