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Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising

May 1, 2020

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“We experienced a significant reduction in the demand for advertising, as well as a related decline in the pricing of our ads, over the last three weeks of the first quarter of 2020.” — Facebook (Advertising revenues increased by 17% year-over-year to $17.4 billion.)

“. . . but then in March we experienced a significant slowdown in ad revenues” — Google/Alphabet (Advertising revenues increased by 10% year-over-year to $33.8 billion for the quarter.)

“. . . a strong start to the quarter that was impacted by widespread economic disruption related to COVID-19 in March.” — Twitter (Ad revenue was flat year-over-year at $682 million.)

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