Dr Pepper’s zero-gravity flight in support of its recently launched Zero Sugar soda utilizes influencers and social video app Triller to get the message out. For the flagship soda of parent company Keurig Dr Pepper, the outsized stunt could generate buzz beyond typical brand marketing.
“What better way to amplify our one-of-a-kind 23 flavors in a zero sugar soda, than with a one-of-a-kind experience in zero gravity,” Derek Dabrowski, vice president of Dr Pepper brand marketing, said in the press release.
