First time installs of mobile apps grew 1.7% in the first half of 2021 compared to a whopping 26% in 2020 on the back of COVID-19 lockdowns.
Yet, consumer spending in apps remains strong, according to new data by Sensor Tower.
The top 500 apps averaged around 92 million monthly active users in Q2 2021, up 8.4% year-on-year.
During the same quarter in the previous year, average MAUs stood at 85 million, up 18%.