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Consumer spend in mobile apps up 8.4% in Q2 2021

September 28, 2021


First time installs of mobile apps grew 1.7% in the first half of 2021 compared to a whopping 26% in 2020 on the back of COVID-19 lockdowns.

Yet, consumer spending in apps remains strong, according to new data by Sensor Tower.

The top 500 apps averaged around 92 million monthly active users in Q2 2021, up 8.4% year-on-year.

During the same quarter in the previous year, average MAUs stood at 85 million, up 18%.

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